69. Webinar Reminder Automation - przypomnienia o webinarach

Poziom: Łatwy | Czas: 7 min

30-50% osób, które zarejestrują się na webinar, nie pojawi się (bez przypomnień). Z automation, show-up rate wzrasta do 40-65%.

Webinar Reminder Sequence

Registration → Show Time

Timeline:
- Immediately: Confirmation
- 1 day before: Reminder
- 1 hour before: Final reminder
- 15 min before: "Starting soon!"
- During webinar: Join link (for late arrivals)
- After: Replay + offer

Detailed Workflow

Registration Confirmation (Immediate):

TRIGGER: Form "Webinar Registration" submitted
    ↓
[Immediately - within 60 seconds]
EMAIL: "You're registered! 🎉"

Subject: "Confirmed: {{webinarTitle}} on {{date}} at {{time}}"

Body:
"Hey {{firstName}},

You're all set for:

📅 {{webinarTitle}}
🗓️ {{date}} at {{time}} {{timezone}}

SAVE YOUR SPOT:
Add to calendar: [Google] [Outlook] [Apple]

JOIN LINK (save this!):
{{webinarLink}}

What to expect:
• [Key takeaway 1]
• [Key takeaway 2]
• [Key takeaway 3]

Questions before the webinar? Just reply.

See you there!
- {{hostName}}"

ACTION: Add tag "webinar-{{name}}-registered"
    ↓
[OPTIONAL: Same day if >24h until webinar]
SMS: "Registered for {{webinarTitle}}! {{date}} at {{time}}. Save: {{calendarLink}}"

1-Day Before Reminder:

[24 hours before webinar]
EMAIL: "Tomorrow: {{webinarTitle}}"

Subject: "Reminder: {{webinarTitle}} is TOMORROW!"

Body:
"Hi {{firstName}},

Just a friendly reminder:

{{webinarTitle}}
Tomorrow ({{dayOfWeek}}) at {{time}} {{timezone}}

JOIN HERE: {{webinarLink}}

Pro tip: Login 5 minutes early to:
✅ Test audio/video
✅ Grab your seat
✅ Submit questions early

Can't wait to see you!

- {{host}}"

+

SMS: "Reminder: {{webinarTitle}} tomorrow {{time}}! Link: {{shortLink}}"

1-Hour Before Reminder:

[60 minutes before]
EMAIL: "{{webinarTitle}} starts in 1 hour!"

Subject: "🔴 LIVE in 1 hour: {{webinarTitle}}"

Body:
"{{firstName}}, we're going live in 60 minutes!

⏰ {{time}} {{timezone}} ({{minutesFromNow}} from now)

JOIN NOW: {{webinarLink}}
(Room is open, join early!)

Have your:
✅ Notepad ready
✅ Questions prepared
✅ Coffee/tea ☕

See you in a few!

- {{host}}"

+

SMS: "{{webinarTitle}} starts in 1 HOUR! Join: {{link}}"

15-Min "Starting Soon":

[15 minutes before]
SMS: "🔴 GOING LIVE IN 15 MIN! {{webinarTitle}} - Join now: {{link}}"

EMAIL: "We're starting in 15 minutes!"

Subject: "⏰ {{webinarTitle}} starts in 15 min!"

Body:
"{{firstName}}, we're about to go live!

Click here NOW: {{webinarLink}}

The room is filling up - grab your spot!

- {{host}}"

During Webinar (For No-Shows):

[10 minutes after start time]

IF: Contact did NOT join webinar

EMAIL: "We're LIVE right now!"

Subject: "We're LIVE - not too late to join!"

Body:
"{{firstName}},

We just started {{webinarTitle}} and didn't see you yet!

Not too late - JOIN NOW: {{webinarLink}}

We're covering:
- [What's happening RIGHT NOW]

See you in a second!

- {{host}}"

+

SMS: "We're LIVE! Join now: {{link}}"

Post-Webinar Follow-Up

For Attendees:

[2 hours after webinar ends]
EMAIL: "Thanks for attending! 🎉"

Subject: "Replay + Resources from {{webinarTitle}}"

Body:
"Hey {{firstName}},

Thanks for joining {{webinarTitle}} today!

HERE'S WHAT YOU ASKED FOR:

📹 Replay: {{replayLink}}
📊 Slides: {{slidesLink}}
📝 Resources: {{resourcesLink}}

SPECIAL OFFER (Attendees only!):
{{offerDetails}}
Use code: WEBINAR{{code}}
Expires: {{deadline}}

Questions? Reply to this email.

Thanks again!
- {{host}}"

ACTION: Tag "webinar-{{name}}-attended"
ACTION: Add to "Webinar Attendee Nurture" workflow

For No-Shows:

[2 hours after webinar ends]
EMAIL: "We missed you! (Replay inside)"

Subject: "Sorry we missed you - here's the replay"

Body:
"Hi {{firstName}},

We didn't see you on {{webinarTitle}} today - everything OK?

Good news: You can still watch!

📹 FULL REPLAY: {{replayLink}}

Plus, all the resources:
📊 Slides: {{slidesLink}}
📝 Bonus materials: {{resourcesLink}}

And because you registered, here's your special offer:
{{offerDetails}}
Code: WEBINAR{{code}}
Expires in 48 hours!

Enjoy!
- {{host}}"

ACTION: Tag "webinar-{{name}}-no-show"
ACTION: Add to "No-Show Replay Nurture" workflow

Multi-Webinar Series

If running a 3-part webinar series:

WEBINAR 1:
[Standard reminder sequence]
↓
[After W1] Email: "Thanks! W2 is {{date}}"
→ Instant registration for W2

WEBINAR 2:
[Reminder sequence]
↓
[After W2] Email: "2 down, 1 to go!"
→ Register for W3

WEBINAR 3:
[Reminder sequence]
↓
[After W3] Email: "All replays + special offer"
→ Upsell to paid program

Tag progression:
- series-{{name}}-w1-attended
- series-{{name}}-w2-attended
- series-{{name}}-w3-attended
- series-{{name}}-completed (attended all 3)

VIP treatment for those who attended all!

Timezone Handling

Critical for global audiences:

REGISTER: Capture timezone
→ Form field: "Your timezone" [dropdown]
→ Or GHL auto-detects from IP

EMAILS: Calculate time in THEIR timezone
"{{time}} {{contact.timezone}}"

EXAMPLES:
"3:00 PM EST" (if they're in NY)
"8:00 PM GMT" (if they're in London)
"9:00 PM CET" (if they're in Warsaw)

GHL dynamic field: {{webinar.timeInContactTimezone}}

Urgency & FOMO

In reminders:

EMAIL 1 (24h before):
"{{registeredCount}}+ people registered!"

EMAIL 2 (1h before):
"Room is filling up - grab your seat!"

SMS (15 min):
"🔴 GOING LIVE NOW - hundreds already inside!"

DURING:
"We're LIVE with {{attendeeCount}} people!"

Creates social proof + urgency = higher show-up

A/B Testing Reminders

TEST: Number of reminders
A: 3 reminders (1 day, 1 hour, 15 min)
B: 5 reminders (1 week, 1 day, 1 hour, 15 min, during)

TEST: Channel mix
A: Email only
B: Email + SMS
C: Email + SMS + push notification

TEST: Tone
A: Professional ("Webinar begins in 60 minutes")
B: Casual ("We're going LIVE in 1 hour!")
C: Urgent ("🔴 STARTING NOW!")

Measure: Show-up rate

Engagement During Webinar

Real-time automation:

Webinar platform (Zoom/GoHighLevel) → GHL

TRIGGER: Contact joined webinar
ACTION:
- Tag "webinar-{{name}}-attended"
- Update custom field "Last webinar attended"
- Add to hot lead list (showed up = engaged!)

TRIGGER: Contact stayed >30 minutes
ACTION:
- Tag "webinar-{{name}}-engaged"
- Higher lead score (+20)
- Priority follow-up

TRIGGER: Contact left early (<15 min)
ACTION:
- Tag "webinar-{{name}}-left-early"
- Different follow-up (ask why, offer replay)

Replay Sequence (For No-Shows)

[Day 0] Immediately after webinar:
"Replay available now!"

[Day 1] If replay not watched:
"Don't miss {{webinarTitle}} replay!"
→ Highlight 1-2 key takeaways
→ Urgency: "Available for 48h only"

[Day 2] Last chance:
"Replay expires tonight!"
→ Strong urgency
→ FOMO

[Day 3] Replay expires (or not)
→ If you want to keep it available, say:
   "By popular demand, extended 24h!"
→ Or actually remove it

Webinar Offer Follow-Up

For attendees who didn't buy:

[Day 1 after webinar]
"{{firstName}}, quick question..."
→ Address objections
→ FAQ about offer
→ Testimonial from past buyer

[Day 3]
"Offer expires in 48 hours!"
→ Urgency
→ Remind of offer details
→ Easy purchase link

[Day 5 - final day]
"Last chance: Offer expires tonight!"
→ Strong urgency
→ What they'll miss
→ Final push

[If purchased]
→ Tag "webinar-{{name}}-buyer"
→ Customer onboarding workflow
→ High-touch follow-up (they're hot!)

Metrics

BENCHMARKS:

Registration → Show-up:
- No reminders: 20-30%
- With reminders: 40-65%
- With SMS: 50-70%

Engagement:
- Average watch time: 30-45 minutes
- Stay to end: 25-40%

Conversion:
- Attendee → Sale: 2-10%
- No-show → Replay → Sale: 0.5-2%

ROI: Very high
- 1,000 registrants
- 500 show up (50%)
- 25 buy (5% conversion)
- $297 offer = $7,425 revenue
- Webinar cost: ~$500
- ROI: 1,385%

Quick Setup

☑ Webinar registration form created
☑ Timezone field included
☑ Confirmation email (immediate)
☑ Calendar invite (.ics file)
☑ Reminder sequence (24h, 1h, 15min)
☑ SMS backup for key reminders
☑ During-webinar "join now" email
☑ Post-webinar: Attendee thank you
☑ Post-webinar: No-show replay
☑ Offer follow-up sequence
☑ Tags tracking attendance
☑ Test full sequence!

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Następny krok: 70. Post-Purchase Follow-Up