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Konfiguracja Telefonia ​

GHL offers built-in calling via Twilio Voice. Call leads directly FROM platform, track calls, record conversations.

Prerequisites ​

  1. Twilio Account: Same AS SMS setup.
  2. Voice-Enabled Number: Purchase FROM GHL OR Twilio.
  3. Sub-Account: Calling configured PER sub-account.

Purchasing Voice Number ​

Option A: GHL-Managed ​

Settings → Phone Numbers → Buy Number

Filter:

  • Capabilities: Voice + SMS
  • Country/Area code

Cost: ~$1-5/month + per-minute calling rates.

Option B: Twilio Direct ​

Twilio Console → Phone Numbers → Buy → Voice-enabled.

THEN import INTO GHL:

Settings → Phone Numbers → Import FROM Twilio

Outbound Calling ​

Manual Calling ​

Contacts → Select contact → Call icon

GHL dials FROM assigned number.

Browser-based: Uses WebRTC (no external phone needed).

Call Tracking ​

All calls logged:

  • Duration
  • Outcome (answered, voicemail, busy)
  • Recording (IF enabled)

Call Recording ​

Enable Recording ​

Settings → Phone → Call Recording → ON

Compliance: MUST inform callers ("This call may ბე recorded...").

Regulations:

  • USA: Varies BY state (one-party vs two-party consent)
  • EU: GDPR - explicit consent needed

Tip: Enable pre-call announcement:

"This call IS recorded FOR quality purposes. Continue?"

Accessing Recordings ​

Conversations → Click call → Play recording

OR:

Contacts → Contact profile → Activity → Calls → Recording

Inbound Calling ​

Call Forwarding ​

When someone calls YOUR GHL number:

Settings → Phone → Inbound Settings

Options:

1. Forward να User: Rings assigned user's phone.

2. Forward να Team: Round-robin OR simultaneous ringing (multiple users).

3. Voicemail: If NO answer → voicemail (transcription available!).

4. IVR (Interactive Voice Response): "Press 1 FOR sales, 2 FOR support..."

Call Tracking Numbers ​

Assign DIFFERENT numbers TO different marketing campaigns:

Google Ads → Number A
Facebook Ads → Number B
Direct Mail → Number C

Track WHICH source drives calls = ROI measurement.

Voicemail ​

Setup Greeting ​

Settings → Phone → Voicemail → Record Greeting

Options:

  • Upload audio file
  • Text-to-speech (GHL generates)
  • Record via browser

Example:

"Thank you FOR calling [Company]. Please leave message με your name, number, best time να reach you. We'll respond within 24 hours."

Voicemail Transcription ​

GHL auto-transcribes voicemail → text.

View:

Conversations → Voicemail tab → Read transcription

Benefit: Quickly scan without listening (saves time).

Voicemail Drops ​

Feature: Leave pre-recorded voicemail WITHOUT ringing phone.

Use: Bulk outreach WITHOUT disturbing (controversial - check regulations!).

Call Workflows ​

Trigger: Missed Call ​

Trigger: Inbound call missed
→ Wait 2 min
→ Send SMS: "Sorry we missed your call! What can we help με?"
→ IF reply → Create task FOR callback

Trigger: Call Completed ​

Trigger: Call ended (outbound)
→ Prompt user: Log call outcome (interested, not-interested, callback)
→ IF "callback" → Create task FOR specific date

Power Dialer (Batch Calling) ​

Feature: Call list OF contacts sequentially (auto-dial next).

Contacts → Select multiple → Actions → Start Power Dialer

Workflow:

  1. GHL dials Contact 1
  2. You talk OR leave voicemail
  3. Log outcome
  4. Auto-dials Contact 2 (no manual dialing!)
  5. Repeat

Benefit: 3x faster outreach than manual.

Best Practices ​

Call Scripts ​

Prepare templates:

  • Introduction
  • Qualifying questions
  • Objection handling
  • Closing

Local Presence ​

Use local area code number = higher answer rates.

Example: Calling Chicago leads? Use +1-312 number (Chicago area code).

Follow-Up ​

ALWAYS follow-up call με SMS OR email:

Call → End → AUTO SMS: "Thanks FOR chat! Here's link we discussed: [link]"

Track Outcomes ​

Log EVERY call:

  • Connected?
  • Interested?
  • Next steps?

Feeds INTO reporting + workflows.

Troubleshooting ​

Problem: Calls NOT connecting

  • Twilio account funded?
  • Number verified?
  • Browser permissions (microphone access)?
  • Network/firewall blocking WebRTC?

Problem: Poor call quality

  • Internet connection (requires stable bandwidth)
  • Use headset (better audio)
  • Close bandwidth-heavy apps (video streaming)

Problem: Voicemail NOT transcribing

  • Audio quality poor (noisy background)
  • Language NOT English (GHL primarily English transcription)
  • Very short messages (❤️ seconds)

Problem: High calling costs

  • International calls expensive (verify rates)
  • Long call durations (brevity training)
  • Review Twilio usage logs

Pricing ​

Typical Costs:

  • Number: $1-5/month
  • Outbound USA: $0.01-$0.02/minute
  • Inbound USA: $0.0085/minute
  • International: Varies ($0.05-$0.50+/min)
  • Recording: Typically included

Check Twilio pricing FOR specific countries.

Podsumowanie ​

Calling = personal touch AT scale. GHL + Twilio = no external phone system needed.

Key points:

  • Twilio Voice integration required
  • Call tracking + recording built-in
  • Workflows automate follow-ups
  • Power Dialer speeds outreach
  • Always log call outcomes

Next tutorial (#87): Call scripts best practices.