Tworzenie Landing Page

Landing pages to standalone strony z jednym celem - konwersja. W GHL możesz je tworzyć bez kodowania używając intuitive builder.

Czym jest Landing Page?

Definition

Landing Page = Strona fokused ON jedną akcję (CTA)

Normalna strona: Menu, wiele linków, opcji
Landing Page: БЕЗ menu, БЕЗ distrakcji, TYLKO CTA

Kiedy użyć?

✅ Lead Generation: Download ebook, webinar signup ✅ Product Launch: Pre-order, wczesny dostęp ✅ Event Registration: Konferencja, seminarium ✅ Special Offers: Limited-time promocje ✅ Service Inquiry: Umów konsultację

Accessing Page Builder

Sites → Funnels/Websites → Create New

LUB:

Marketing → Landing Pages → New Page

Template vs Blank

Pre-built Template:

• Professionally designed
• Industry-specific (real estate, coaching, SaaS)
• Customize colors + text
• Quickest start

Blank Canvas:

• Full control
• Custom design
• More time required

Recommendation: Start με template, customize.

Key Elements Landing Page

1. Headline (Above the Fold)

Purpose: Grab attention w 3 seconds.

Bad: "Welcome να moja strona" Good: "Podwoj Swoje Leady w 30 Dni - Gwarancja"

2. Subheadline

Supporting text explaining offer.

Example:

Headline: "Darmowy 30-Minutowy Audyt Twojego Marketingu"
Subheadline: "Odkryj 3 największe luki w Twojej strategii - bez kosztów i zobowiązań"

3. Hero Image/Video

Visual showing product, service, результат.

Tips:

• High quality (nie pixelated)
• Relevant do oferty
• Faces increase trust (people connecting με people)

4. Benefit Bullets

NIE features - BENEFITS.

❌ "50 video lessons" ✅ "Master Facebook Ads w 30 days"

❌ "24/7 support" ✅ "Get unstuck з problems WHEN they happen"

5. Social Proof

Types:

• Testimonials (με photos!)
• Client logos
• Numbers ("5,000+ customers")
• Case studies
• Ratings/reviews

Credibility = Higher conversions.

6. Strong CTA (Call-To-Action)

Button text:

❌ "Submit" ❌ "Click Here" ✅ "Umów Darmowy Audyt" ✅ "Pobierz Ebook Teraz" ✅ "Start 14-Day Trial"

Actionable + benefit-focused.

Button design:

• Contrasting color (orange, red on blue/white background)
• BIG (easy να click mobile)
• Repeat 2-3x DOWN page (top, middle, bottom)

7. Form

Fields:

LESS = HIGHER conversion.

Minimum:

• First name
• Email

Optional:

• Phone (if calling leads)
• Company (B2B)

Balance: More fields = more data, но lower conversions.

8. FAQ Section

Address objections:

"How long does delivery take?"
"Što je refund policy?"
"Is data secure?"

Removes friction BEFORE checkout.

Building Page w GHL

Step 1: Choose Template

Sites → Funnels → Templates → Preview templates.

Filter: -Industry

• Goal (lead gen, sales, event)

Select + "Use Template".

Step 2: Customize

Drag & drop editor:

Left Sidebar: Elements (text, image, button, form, video)

Canvas: Your page (real-time editing)

Right Sidebar: Settings (styling, SEO, tracking)

Edit Text:

• Click text → Type directly
• Format με toolbar (bold, color, size)

Edit Images:

• Click image → Upload new / select FROM library
• Resize dragging corners

Edit Buttons:

• Click button → Change text, link, colors
• Add animations (hover effect)

Add Sections:

• Drag "Section" element
• Choose layout (1 column, 2 columns, etc.)
• Fill με content

Step 3: Form Integration

Drag "Form" element.

Configure:

• Which fields (name, email, phone, custom)
• Required vs optional
• Placeholder text
• Automation: After submit:
  • Add tag
  • Trigger workflow
  • Redirect να thank-you page

Step 4: Mobile Responsive

Click "Mobile View" (top bar).

Adjust:

• Font sizes (bigger)
• Button sizes (thumb-friendly)
• Image sizes
• Stack columns vertically

85% traffic = mobile → NOT optional!

Step 5: SEO Settings

Settings → SEO:

Page Title: Shows w browser tab + search results

"Free Marketing Audit | [Company Name]"

Meta Description: Preview snippet Google

"Get free 30-min marketing audit. Discover 3 areas holding you back FROM growth - no cost, no commitment."

URL Slug: Clean, readable

twoja-domena.com/free-marketing-audit

Favicon: Small icon w browser tab (brand recognition)

Step 6: Tracking & Analytics

Settings → Tracking:

Google Analytics: -Paste GA tracking ID

• Track page views, conversions

Facebook Pixel: -Paste Pixel ID

• Track ads performance, retargeting

GHL Native Tracking:

• Automatic form submissions, button clicks
• View w Reports dashboard

Step 7: Publish

Custom Domain: Connect YOUR domain (twoja-firma.pl/offer).

Settings → Domains → Add Domain → Follow DNS instructions.

GHL Subdomain: Alternatively use FREE GHL subdomain:

twoja-firma.gohighlevel.com/offer

Click "Publish" → Page LIVE!

A/B Testing

Create Variants:

Version A: Green CTA button
Version B: Red CTA button

GHL splits traffic 50-50 → tracks conversions → tells winner

What να test:

• Headlines
• CTA button text/color
• Hero images
• Form field counts
• Testimonial placements

Small changes = big impact ON conversions.

Best Practices

Design

✅ Single Focus: ONE goal/page. NOT "Sign up OR call OR download OR..."

✅ Above the Fold: Most important (headline + CTA) visible БЕЗ scrolling.

✅ White Space: Don't cram. Breathing room = readability.

✅ Consistent Branding: Colors, fonts match brand.

❌ Auto-play Video με Sound: Annoying.

❌ Popup Overlays: Interrupting UX immediately = bounce.

Copywriting

✅ Benefits > Features: "Save 10 hours/week" > "Automation tool"

✅ Urgency: "Limited spots" "Ends Friday"

✅ Clarity: 5th grader should understand offer.

❌ Jargon: Industry buzzwords confuse.

Conversion

✅ Single CTA: One action (avoid choice paralysis).

✅ Trust Badges: Security logos (SSL, payment processors).

✅ Guarantee: "Money-back" "No credit card" reduces risk.

Troubleshooting

Problem: High traffic, low conversions

Check:

• Headlines compelling?
• CTA clear?
• Form TOO many fields?
• Mobile responsive?
• Slow loading? (optimize images)

Problem: High bounce rate

• Mismatch between ad + landing page
• Page loads slow
• Confusing layout

Problem: Page NOT displaying

• DNS propagation (can take 24hrs)
• Typo w URL
• Page NOT published

Podsumowanie

Landing pages w GHL = powerful lead generation without developers. Focus ON clear offer, minimal distractions, strong CTA.

Key points:

• One goal per page
• Benefit-focused copy
• Social proof builds trust
• Mobile responsive critical
• Test continuously

Next tutorial (#77): Funnels - multi-step conversion paths.