98. Make.com Workflows - visual automation

Poziom: Zaawansowany | Czas: 7 min

Manke.com (dawniej Integromat) = visual workflow builder. More powerful niż Zapier, cheaper, complex scenarios.

Czym jest Make

MAKE = Advanced automation platform

VISUAL BUILDER:
┌─────────┐
│ GHL     │───→┌─────────┐───→┌──────────┐
│ Trigger │    │ Filter  │    │ Action 1 │
└─────────┘    └─────────┘    └──────────┘
                                     │
                                     ↓
                              ┌──────────┐
                              │ Action 2 │
                              └──────────┘

See entire flow naraz!

Make vs Zapier

MAKE:
+ Visual (flowchart)
+ Cheaper (9-16 USD)
+ Complex logic (IF/ELSE, loops, arrays)
+ Unlimited branches
- Learning curve wyższy

ZAPIER:
+ Easier
+ More apps
- More expensive
- Linear workflows

MAKE = POWER users

Connecting GHL

Make.com -> Create Scenario
-> Add Module -> Search "GoHighLevel"
-> Connect: Use GHL API Key
-> Select Trigger (New Contact, etc.)
-> Test -> Success

Core Concepts

Modules

MODULES = Building blocks

TYPES:
- TRIGGERS (start scenario)
- ACTIONS (do something)
- ROUTERS (IF/ELSE)
- ITERATORS (loops)
- AGGREGATORS (combine data)
- FILTERS (conditions)

Routers (Branching)

One trigger -> Multiple paths

TRIGGER: GHL New Opportunity
├─ PATH A: IF DealValue > 10000 -> Alert CEO
├─ PATH B: IF DealValue 1000-10000 -> Normal flow
└─ PATH C: IF DealValue < 1000 -> Low priority

Advanced logic!

Iterators (Loops)

Process array ით items

EXAMPLE:
Contacts = [Jan, Anna, Piotr]

┌──────────┐    ┌──────────┐
│ Iterator │───→│ Send SMS │ (repeats 3X)
└──────────┘    └──────────┘

Each contact gets individual SMS

Example Scenarios

1. Lead Scoring Automation

TRIGGER: GHL New Contact
↓
ROUTER:
├─ IF Email contains @gmail -> Score +10
├─ IF Phone valid -> Score +20  
└─ IF Source = Referral -> Score +30
↓
AGGREGATOR: Sum scores
↓
IF Total > 40:
  -> Tag "hot-lead"
  -> Notify sales
ELSE:
  -> Nurture workflow

2. Multi-Platform Posting

TRIGGER: GHL New Blog Post
↓
PARALLEL:
├─ ACTION: Post to Facebook
├─ ACTION: Post to LinkedIn  
├─ ACTION: Tweet on Twitter
└─ ACTION: Add to Mailchimp newsletter

One trigger -> 4 platforms!

3. Advanced Followup

TRIGGER: GHL Form Submit
↓
ACTION 1: Create Contact
↓
WAIT: 1 hour
↓
FILTER: IF NOT opened email
↓
ACTION 2: Send SMS reminder
↓
WAIT: 24 hours
↓
FILTER: IF NOT booked appointment
↓
ACTION 3: Assign to sales rep manually

Smart persistent followup!

Data Manipulation

MAKE HAS BUILT-IN FUNCTIONS:

- TEXT: uppercase, lowercase, replace, trim
- NUMBERS: sum, avg, round, format
- DATES: add days, format, timezone convert
- ARRAYS: map, filter, sort, unique

EXAMPLE:
{{toUpperCase(contact.firstName)}} -> JAN
{{formatDate(now, "YYYY-MM-DD")}} -> 2024-03-15

Error Handling

ADD ERROR HANDLER:

ACTION -> Settings -> Add Error Handler
├─ IF Error -> Send Slack Alert
├─ Retry 3X
└─ LOG error to Google Sheets

Never miss failures!

Scheduling

RUN scenarios:

- INSTANT: When trigger fires
- SCHEDULED: Every 15 min / hourly / daily
- MANUAL: Click "Run Once"

EXAMPLE:
Daily @ 8 AM: Export GHL contacts -> Backup

Webhooks

MAKE INSTANT TRIGGERS:

GHL Webhook -> Make Scenario

SETUP:
1. Make: Add Webhook module -> Copy URL
2. GHL Workflow: Add Webhook action -> Paste URL
3. Test: Fire workflow -> Make catches!

Real-time!

Cost

MAKE.COM PRICING:

FREE: 1000 operations/month
CORE: $9/month (10K operations)
PRO: $16/month (40K operations)
TEAMS: $29/month (80K operations)

Operation = 1 module execution

10X cheaper než Zapier!

Best Practices

1. START SIMPLE: Test με 1-2 modules first
2. NAME CLEARLY: "GHL Lead Scoring v2"
3. ADD NOTES: Document complex logic
4. TEST FREQUENTLY: Run με sample data
5. MONITOR: Check execution history
6. OPTIMIZE: Remove unnecessary modules

Checklist

☑ Make.com account created
☑ GHL integrated
☑ First scenario built
☑ Tested successfully
☑ Error handlers added
☑ Schedule configured
☑ Team trained
☑ Monitor dashboard

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Nastepny krok: 99. Custom CSS/JS