Formularze Lead Generation

Formularze = główne narzędzie capturing leads. GHL offers flexible form builder embedding ON pages, sharing links, even popup forms.

Types Formularzy

1. Inline Forms

Embedded directly NA landing page/website.

Use: Primary lead capture ON dedicated pages.

2. Popup Forms

Appear as overlay (after X seconds, ON exit intent, scroll %, etc.).

Use: Increased visibility ON existing pages.

3. Sticky Bar Forms

Fixed bar (top OR bottom) always visible when scrolling.

Use: Non-intrusive persistent CTA.

4. Standalone Forms

GHL-hosted page με form only.

Use: Share link directly (emails, SMS, social) - no website needed.

Creating Form

Step-by-Step

1. Sites → Forms → Create Form

2. Name Form:

"Free Consultation Request"
"Ebook Download - Marketing Guide"
"Webinar Registration - Feb 2026"

3. Add Fields:

Drag FROM left sidebar:

Standard Fields:

• First Name, Last Name
• Email
• Phone
• Company
• Address

Custom Fields:

• Budget
• Industry
• Preferred Contact Method
• Any question relevant

Field Settings:

• Required vs Optional
• Placeholder text ("Enter your email")
• Default values
• Validation (email format, phone format)

4. Configure Submission Settings:

After Submit:

• Redirect → Thank You page
• Show message → "Thanks! Check email."
• Stay ON page

**Automations: **

• Add tag ("lead-magnet-download")
• Trigger workflow (welcome sequence)
• Create opportunity (sales pipeline)
• Assign to user (sales rep)
• Send notification (email/SMS να team)

5. Style Form:

Appearance:

• Colors (button, background, text)
• Fonts
• Spacing
• Border styles

Button Text: ❌ "Submit" ✅ "Get Free Consultation" ✅ "Download Now"

6. Compliance:

GDPR Consent Checkbox (EU):

"I agree να receive marketing communications. I can unsubscribe anytime."

Required BY law FOR EU contacts.

7. Embed/Publish:

Embed Code: Copy script → Paste INTO website HTML.

Popup Settings:

• Trigger: Time delay / scroll % / exit intent
• Frequency: Show once/session, always, etc.

Direct Link: Share standalone link:

your-domain.com/form/consultation-request

Optimization

Field Count

Less = Higher Conversion:

2 Fields (name + email): 30-40% conversion
5 Fields: 15-25%
10 Fields: 5-10%

Balance: Qualify leads vs volume.

Progressive Profiling

Ask basic FIRST (name, email) → LATER workflows ask more (budget, timeline).

Spreads friction.

Multi-Step Forms

Instead OF one LONG form:

Step 1: Name + Email
↓
Step 2: Phone + Company
↓
Step 3: Budget + Timeline

Feels shorter → higher completion.

A/B Testing

Version A: "Download Free Guide" (button)
Version B: "Get My Free Guide" (1st person)

Test headings, button colors, field counts.

Best Practices

✅ Clear Value Proposition: WHAT they get FOR info.

✅ Privacy Note: "We'll NEVER spam you."

✅ Trust Badges: Security logos (SSL, data protection).

✅ Mobile Optimized: Thumb-friendly inputs.

❌ CAPTCHA: Annoying (use ONLY IF spam problem).

Troubleshooting

Problem: High form views, low submissions

• TOO many fields
• Unclear value proposition
• Scary "commitment" (ask less upfront)

Problem: submissions NOT creating contacts

• Form NOT connected να sub-account
• Email validation failing (typos)
• Check form submission settings

Problem: SPAM submissions

• Enable reCAPTCHA
• Honeypot field (hidden - bots fill, humans don't)
• Review submission source

Podsumowanie

Forms = entry point TO funnel. Less friction, clear value, strong automation = more qualified leads.

Key points:

• Minimize fields (ask ONLY essential)
• Clear benefit statement
• Automations trigger workflows
• Mobile optimization critical
• Test continuously

Next tutorial (#79): Multi-step funnels.