35. Email sequences i automation

Poziom trudności: Średni
Czas: 15 minut

Czym jest

email sequence?

Seria emaili wysyłanych automatycznie z określonymi odstępami czasu po określonym trigger event.

Tworzenie sequence

Workflows → Create Workflow → Email Sequence

Sequence Name: "Welcome Series"
Trigger: Contact tagged "new-subscriber"

Przykład: Welcome sequence

DAY 0 (Immediately):
📧 Email 1: "Witaj! Oto co dalej..."
- Powitanie
- Co mogą oczekiwać
- Pierwsze kroki

DAY 2:
📧 Email 2: "Poznaj nasze najlepsze features"
- Tutorial video
- Quick wins
- FAQ link

DAY 5:
📧 Email 3: "Case study: Jak Jan zaoszczędził 10h/tydzień"
- Real customer story
- Results
- Social proof

DAY 7:
📧 Email 4: "Specjalna oferta dla nowych użytkowników"
- 20% discount
- Limited time (48h)
- Clear CTA

DAY 10 (if no purchase):
📧 Email 5: "Potrzebujesz pomocy?"
- Offer 1-on-1 call
- FAQ
- Support options

Lead nurturing sequence

WEEK 1: Education
- Email 1: "Co to jest GoHighLevel?"
- Email 2: "Top 5 features"
- Email 3: "Common mistakes to avoid"

WEEK 2: Social proof
- Email 4: "3 case studies"
- Email 5: "Customer testimonials"
- Email 6: "Industry awards"

WEEK 3: Offer
- Email 7: "Ready to start? Here's our offer"
- Email 8: "FAQ about pricing"
- Email 9: "Last chance - 30% off"

WEEK 4: Re-engagement
- Email 10: "Still interested?"

Conditional logic

Trigger: Contact opens Email 3
  ├─ IF clicked link → Send Email 4A (Hot lead path)
  └─ IF not clicked → Wait 3 days → Send Email 4B (Warm lead path)

Trigger: Contact purchases
  └─ STOP sequence + Start "Onboarding sequence"

Timing strategies

Immediate response

Form submitted → Email w/in 5 min
Best for: Lead capture, thank you

Spaced repetition

Day 0, 2, 5, 10, 20, 40 (fibonacci-like)
Best for: Education, long sales cycle

Time-based

Monday 10:00, Wednesday 14:00, Friday 16:00
Best for: B2B, office hours

Performance tracking

WELCOME SEQUENCE ANALYTICS:

Email 1: "Witaj!"
- Delivered: 1,000 (100%)
- Opened: 650 (65%)
- Clicked: 150 (23%)

Email 2: "Features" (2 days later)
- Delivered: 945 (94% continued)
- Opened: 520 (55%)
- Clicked: 145 (28%)

Email 3: "Case study" (5 days)
- Delivered: 890 (89%)
- Opened: 445 (50%)
- Clicked: 178 (40%) ← Highest engagement!

Email 4: "Offer" (7 days)
- Delivered: 865 (87%)
- Opened: 475 (55%)
- Purchased: 87 (10% conversion!) 🎉

Optimization tips

Email 3 ma highest engagement!

• Use similar content style
• Test moving offer earlier (Day 5)
• Create more case study content

13% dropped after Email 1

• Improve Email 1 content
• Adjust timing (maybe too soon?)
• Re-engagement campaign for dropoffs

Podsumowanie

✅ Automated sequences = passive lead nurturing!

Następny krok: Email deliverability (artykuł w przygotowaniu)